I was born and bred in Mumbai, and have lived in Boston, London, and New York, my shapeshifting identity helps me infuse cross-cultural insights into my strategy work.

Somewhere against the backdrop of Mumbai's chaos, academia in Boston, London's art culture, and New York's electric energy - I became obsessed with understanding people and cultures. I always start with the culture, the consumer… the “why.” Then, I work hard with the team to translate insights into actionable strategies and reach consumers in the right moments, at the right time that produce win/win results for my company and consumers.

Currently, I am a senior brand marketer at Oura Ring tapping into my passion for health and wellness combined with my experience in marketing and brand strategy. At Oura, I am responsible for bringing our brand story to life across key marketing channels (social media, partnerships, lifecycle, PR, paid media) to reach new members, fuel stronger connections with our existing community while driving business growth.

I spent my earlier career at award-winning creative (VMLY&R, R/GA) and media (PHD) agencies. I have also dabbled in various flavors of strategy from experience, brand, innovation and communications strategy to developing creative briefs and collaborating with all-star marketers and creatives. To me, the work is as important as the culture I create, the people always come first.

I have been fortunate enough to be recognized at major creative and effective award shows like the Jay Chiat's, Cannes, D&ADs, OneShow and lists like AdAge's creative campaigns to watch. I’ve also been honored as an Adweek Executive mentee (2022), and at the Cannes Lions’ Brand Marketing Academy (2022).

Features:

If you want to hear about my work at Oura, listen on here.

To hear more about my journey in marketing, brand strategy and more, tune into the DTC podcast (coming soon!)