Gucci x Oura
A journey of self discovery
In May 2022, Oura launched an iconic, first-of-its-kind collaboration with Gucci that catapulted the brand into culture. Gucci x Oura is a story of icons in fashion and health coming together through the lens of self expression. Oura has always held the belief that wearables can be both innovative and stylish. Together, this special edition ring brings together fashion and function through Oura’s technology and personalized insights combined with Gucci’s legendary style. The Gucci x Oura campaign celebrates the imperfections and idiosyncrasies of everyday life centered around theme, “a journey of self discovery” reflecting how health itself is a personal journey, not a destination.
Brand Strategy; Go-to-market and Communications Planning.
Quarter-backed Oura through a company defining and the most successful* brand partnership to date delivering full product sell-thru, incremental sales, PR and member value.
After tremendous success at launch, the partnership was renewed for a reboot in October 2022, leading to a product full sell-thru along with an increase in awareness and recognition for the brand.
**To learn more about specific KPIs, please contact me directly.