Oura Gen3 Ring
The Future of Health is You.
The Gen3 Ring was Oura’s biggest launch since the company’s inception. Oura was set on making its claim as the leading wearable platform that is personalized and delivers on the holistic health needs of our members. We had to cut through category noise around hardware and features and acknowledge the common truth that: as individuals, we are on unique health journeys. By defining personal health as you plus ring, we were the only brand highlighting what your body can unlock for you with daily insights, positioning Oura as a personal daily health guide that helps you get to a better you, no matter where you are in your journey.
Role - Lead Brand Strategist, Creative Production.
Shaped the creative brief, product positioning and campaign strategy to inform the hero launch video, lifestyle photography, and product messaging in order to show up consistently with our members.
Guided cross-functional teams in telling Oura’s brand story across key marketing touch points: social media, lifecycle, paid media, press, ambassadors and brand partnerships.
Oversaw and managed creative development in house, and across external partners and agencies.